Southend is a settlement in South Australia. At the 2006 census, Southend had a population of 560. Southend is home to the Southend Caravan Park, which boasts its close proximity to the white beaches of Rivoli Bay.
The bluff, less than a five-minute drive from Southend is a popular destination for locals and tourists, as it is extremely scenic and beautiful.
Southend was originally named Grey Town (from 1842) after Governor of South Australia George Grey, then Grey. It was given the current name of Southend in 1971.
The Rivoli Bay Sailing Club sails catamarans and monohulls and is located at the end of Leake Street, Southend. The club sails from October to April on weekends.